10月21日，省工商联所属商协会自媒体宣传工作经验交流会在广州举行。会议以“学习贯彻党的二十大精神，加强所属商协会自媒体宣传工作”为主题，由广东省工商联主办、广东省民营经济国际合作商会承办。省工商联党组成员唐小兵出席会议并讲话。省工商联副秘书长王永清同志、宣调部有关同志出席会议，省工商联所属各商协会代表及媒体代表约50人参加会议。

On October 21, a meeting was held in Guangzhou to share the experience on self-media publicity work of business associations affiliated to the provincial Federation of Industry and Commerce. With the theme of "learning and implementing the spirit of the 20th CPC National Congress, strengthening the self-media publicity work of the affiliated business associations", the meeting was hosted by Guangdong Federation of Industry and Commerce and organized by Guangdong International Chamber of Commerce for the Private Sector. Tang Xiaobing, member of the party group of the provincial Federation of Industry and Commerce, attended the meeting and delivered a speech. Wang Yongqing, deputy secretary-general of the provincial Federation of Industry and Commerce, and relevant comrades of the Publicity and Research Department attended the meeting, and about 50 representatives of business associations of the provincial Federation of Industry and media representatives and Commerce attended the meeting.

会议指出，互联网在舆论引导新格局中的地位日益突出，网络传播日渐成为社会舆论形成的重要渠道。我们必须主动顺应形式发展要求，正确认识、高度重视和科学对待营造自媒体舆论环境工作，建立健全相关工作机制，推动工商联系统宣传工作实现新发展新突破、为促进“两个健康”工作做出更大贡献。

The meeting pointed out that the Internet is becoming more and more prominent in the new pattern of public opinion guidance, and network communication is becoming an important channel for the formation of social opinion. We must take the initiative to meet the requirements of the form of development, correctly understand and attach great importance to and scientifically treat the work of creating a self-media public opinion environment. And we also must establish and improve the relevant working mechanism, in order to promote the propaganda work of the Federation of Industry and Commerce system to achieve new developments and breakthroughs, make greater contributions to the promotion of the "two health" work.

会议邀请了南方网、南方财经、广东网络教育频道的记者以及广东省湖北荆门商会的同志就如何做好自媒体宣传工作做了经验分享。省工商联宣调部同志就网站、微信的编辑审校进行了实操讲解，广东省民营经济国际合作商会同志就目前商会公众号的运营情况以及存在的隐患进行了坦诚交流。自由讨论过程中，代表们踊跃发言，就如何做好自媒体宣传工作问题展开了热烈讨论，大家一致认为要提高政治站位、强化鲜明导向、把握新媒体时代传播规律，才能掌握舆论战场主动权，切实做好自媒体宣传工作。

The meeting invited journalists from Southern Network, Southern Finance and Economics, Guangdong Network Education Channel and comrades from Hubei Jingmen Chamber of Commerce in Guangdong Province to share their experience on how to do a good job in self-media propaganda work. Comrades from the Publicity and Research Department Department of the Provincial Federation of Industry and Commerce gave a practical explanation on the editing and reviewing of websites and WeChat, and comrades from the Guangdong Chamber of Commerce for International Cooperation in Private Economy had a frank exchange on the current operation of the public number of the Chamber of Commerce and the hidden problems which is exist. During the free discussion, the representatives spoke enthusiastically and launched a lively discussion on how to do a good job of self-media propaganda issues, we agree that we need to raise the political stance, strengthen the distinctive orientation, grasp the rule of communication in the new media era, in order to grasp the initiative of the battlefield of public opinion, and effectively do a good job of self-media propaganda work.

会上，王永清提到，举办这场交流会的三个重点感受，一是自媒体平台是走好网络群众路线的关键平台，二是自媒体平台是团结凝聚广大商协会会员的重要抓手，三是自媒体平台是开展民营经济网络统战工作的重点领域。要充分认识到做好自媒体宣传工作的重要性。

At the meeting, Wang Yongqing mentioned that the three key feelings of holding this exchange meeting, one is that the self-media platform is the key platform to take a good network mass route, the second is that the self-media platform is an important grip to unite the majority of business association members, and the third is that the self-media platform is a key area to carry out the united front work of the private economy network. It is necessary to fully understand the importance of self-media propaganda work.

会上，唐小兵指出，举办今天的交流会，是省工商联系统的首次，也是学习贯彻党的二十大精神的具体举措，对于加强自媒体教育管理，确保网络宣传阵地安全很有意义。一是要高度重视自媒体的作用，各个商协会的公众号、网站平台，起着宣传阵地、交流载体、凝聚纽带、文化塑造以及动力激发的重要作用；二是建立健全自媒体平台的管理机制，包括管理运营机制、发布审核机制、责任追究机制以及统筹交流机制；三是正确引导各商协会宣传平台，加大正面宣传力度，做大做强省工商联系统的宣传矩阵。

At the meeting, Tang Xiaobing pointed out that the holding of today's Sharing is the first time the provincial Federation of Industry and Commerce system, also the specific measures to learn and implement the spirit of the 20th CPC National Congress . It is very meaningful to strengthen the education and management of self-media, and ensure the safety of the network propaganda positions. First, we should attach great importance to the role of self-media, and the public number of each business association, website platform, plays an important role in propaganda positions, communication carriers, cohesive ties, cultural shaping and motivation; second, to establish and improve the management mechanism of the self-media platform, including management and operation mechanism, release audit mechanism, accountability mechanism and coordination and exchange mechanism; third, to correctly guide the business associations propaganda platform, increase the positive Propaganda efforts, make the propaganda matrix of the provincial Federation of Industry and Commerce system larger and stronger.

同时，唐小兵强调，运营自媒体平台，要做到以下四点：一是要确定宣传基调，宣传内容要能够团结人心、增强信心、弘扬正能量；二是要把握传播规律，自媒体的运营文章要具有人情味，要讲好人民群众喜闻乐见的故事；三是要把握内容定位，自媒体平台的运营要对自身推文的类别有明确划分，信息报道、企业故事、政策宣讲不能一概而论；四是要加强自媒体平台的全流程运作，不仅要重视文章写作，更要加强策划以及宣传推广等工作。

At the same time, Tang Xiaobing stressed that the operation of the self-media platform, to do the following four points: First, to determine the tone of publicity, publicity content should be able to unite people's hearts, enhance confidence and promote positive energy; second, to grasp the law of communication, the operation of the self-media articles need to have a human touch, to tell a good story that the people like to see; third, to grasp the positioning of the content, the operation of the self-media platform to have a clear division of their own push text categories ;Fourth, we should strengthen the whole process of the operation of the self-media platform, not only to pay attention to article writing, but also to strengthen the planning and promotion work.

唐小兵要求工商联系统宣传部门、各商协会自媒体要迅速掀起学习宣传贯彻党的二十大会议精神的热潮，精心组织形式多样的宣讲，认真筹划明年省工商联成立70周年的宣传纪念系列活动，努力扩大工商联系统宣传矩阵的覆盖面和影响力。最后，唐小兵强调，做自媒体宣传的负责人必须做到讲政治、讲大局、讲规矩、讲规律，只有真正将这几个原则落实到位，民营经济领域的新闻宣传、信息报送和舆情应对工作才能行稳致远，不断上水平、上台阶。

Tang Xiaobing asked the Publicity and Research Department of the Federation of Industry and Commerce system and the self-media of business associations to quickly set off a wave of learning, propagandize and implement the spirit of the 20th Party Congress, carefully organize various forms of propaganda, seriously plan a series of activities to commemorate the 70th anniversary of the founding of the provincial Federation of Industry and Commerce next year, and strive to expand the coverage and influence of the propaganda matrix of the Federation of Industry and Commerce system. Finally, Tang Xiaobing stressed that the person in charge of doing self-media propaganda must be political, grasp the overall situation, comply with the rules and regulations. Only the real implementation of these principles in place, the field of private economy news propaganda, information reporting and public opinion response work can travel steadily and far, and constantly improve the level, climb the stage.