4月1日，Brand South Africa南非总统府品牌机构负责人Tshepiso Malele与Leon Naido来访商会进行商务交流，商会秘书长杨采熙及爱洁集团相关负责人等参加会议。

On April 1, Tshepiso Malele and Leon Naido, the project leader of Branding Department of the South African Presidential Palace, visited the Chamber for business exchanges, and Yang Caixi, Secretary General of the Chamber, and the relevant business leaders of Aegis Group attended the meeting.

Brand South Africa南非总统府品牌机构负责人Tshepiso Malele

Tshepiso Malele介绍道，Brand South Africa的任务是为南非制定和实施积极主动的营销和传播战略，目标是促进经济竞争力，推动贸易和投资等。它由总统府资助且向其汇报工作成果，支持国家优先事项的宣传，并协助南非主要投资促进机构的工作，最终通过推广具有凝聚力的南非品牌，鼓励本地和外国投资、旅游和贸易，从而促进经济增长、创造就业、减贫和社会融合。同时他表示，本次南非商业论坛将在6月中旬举办，邀请南非驻上海总领事、南非政府部门、标准银行以及南非企业家参加。另外，他们也介绍了南非保税仓以及非洲经济自由贸易协定，希望能有更多的企业家进入南非投资。

Tshepiso Malele introduced that the mission of Brand South Africa is to develop and implement proactive marketing and communication strategies for South Africa with the objective of promoting economic competitiveness, trade and investment. It is funded by and reports to the Presidency on the results of its work, supports the promotion of national priorities and assists South Africa's main investment promotion agency, ultimately promoting economic growth, job creation, poverty reduction and social cohesion through the promotion of a cohesive South African brand that encourages local and foreign investment, tourism and trade. Meanwhile, he said that this South African Business Forum will be held in mid-June, inviting the South African Consul General in Shanghai, South African government departments, Standard Bank and South African entrepreneurs. In addition, they also introduced the South African Bonded Warehouse as well as the African Economic Free Trade Agreement (AEFTA), hoping that more entrepreneurs will enter South Africa to invest.

商会秘书长杨采熙

商会秘书长杨采熙介绍了商会的发展历史、会员资源、国际定位和资源优势等情况，并表示商会宗旨定位是服务会员企业“走出去”“引进来”，通过推动战略合作，为会员搭建优质资源平台，推动国际经贸合作和加强国际合作服务，助力“一带一路”高质量发展，希望双方可以加强沟通合作，为双方的企业的友好交流搭建更广阔平台。

Ms. Yang Caixi, Secretary General of the Chamber, introduced the Chamber's development history, member resources, international positioning and resource advantages, and said that the Chamber's purpose is to serve member enterprises to “go out” and “bring in”, and to build a platform of high-quality resources for its members by promoting strategic cooperation. He also said that the purpose of the Chamber is to serve member enterprises to “go out” and “bring in”, and to build a platform of quality resources for members by promoting strategic cooperation, promoting international economic and trade cooperation and strengthening international cooperation services, and assisting in the high-quality development of “Belt and Road”.

会议现场

会上，双方就论坛的相关细节进行深入洽谈与交流，达成了初步合作意向。

At the meeting, the two sides conducted in-depth discussions and exchanges on the details of the forum and reached a preliminary cooperation intention.

与会人员